Websites and shops for D2C brands.
No templates. No page builders. No drag-and-drop.
Positioning, copy, design and code from one studio, for brands that sell direct. Built to sit around the storefront you already run.
Custom-coded.
Themes and page builders are built for everyone, which means they are built for no one. Custom code loads faster on a phone on mobile data, ranks better, and looks like nothing else, because there is nothing else like it.
For a brand that sells direct, the site is the shop floor. We build it like one.
Three ways to work with us.
Same model as the rest of bylum. Fixed price, fixed timeline, fixed scope. Nothing on retainer until there is something to retain.
Landing or campaign page
2 to 3 weeks · from €4,500
One page that has to work: a product launch, a new line, a paid campaign that is currently pointing at a page nobody designed. We sharpen the positioning, write the copy, design it and hand-code it.
For: a launch, a seasonal push, or a brand tired of sending paid traffic to a page that undersells it.
Full brand site
4 to 8 weeks · from €12,000
The whole thing. Positioning, structure, copy, design, hand-coded build, a CMS for what you will actually edit, analytics and an SEO foundation. Built to sit around your shop and carry the story your product pages cannot.
For: D2C brands whose site was assembled in a hurry three years ago and now works against the product.
Site partnership
monthly · from €1,500/mo
After launch. New pages when a product drops, tests on the pages that carry traffic, and redesigns of the sections that are not pulling their weight.
For: brands whose site is a real channel and changes with the season.
How we work.
Positioning
We work out what the site has to say before anything gets designed. Most sites fail here, long before the design does.
Design
Custom design, in real screens, not slide decks. We design pages, not artboards.
Build
Hand-coded in Astro. Fast on a phone on mobile data, accessible, and readable by search engines.
Launch and iterate
You own the code. We keep going if you want a partnership; otherwise the site is yours and any developer can maintain it.
Selected work.
A handful of recent projects. Each was hand-coded from scratch and is owned by the client.
Frequently asked.
Do you build the shop itself?
Usually not, and usually you should not want us to. If your storefront runs on Shopify or Shopware, that is the right place for it. Checkout, payments and tax are solved problems there. We build the site around it: the brand pages, the launch pages, the story the product templates cannot carry. Then we connect the two so it behaves like one site.
Why not a theme or a page builder?
Themes and builders are built for the average brand. Yours is not average, or you would not be reading this. Custom code loads faster, ranks better, and looks like nothing else, because there is nothing else like it.
Do you write the copy?
Yes. Positioning and copy are part of every project. We do not design around words you hand us. We work out what the site should say, then design around that.
What if we already have a brand?
We extend it rather than replace it. If the brand needs sharpening to do the job the site is being asked to do, we will say so before we start.
Who hosts it?
You own the code. Sites deploy to Vercel, Netlify or your own infrastructure, in your account.
How many projects do you take?
Four per quarter, at most.
Behind the shop.
A site project usually surfaces what is going on behind it: orders retyped into the warehouse format every morning, stock that reads differently in the shop than in the ERP, B2B orders the connector will not pass along.
That is the other half of this studio. Same people, same fixed-price model.
bylum software →Start a project.
Tell us what you are building and where the site is letting the product down. If we are a good fit, we will schedule twenty minutes. If we are not, we will tell you. Four projects per quarter, so there is no pressure here to fill a calendar.
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